Upon comprehending the brief and engaging with the DDB team, I delved into the Audi brand philosophies, comprehensively understanding their essence. Subsequently, I collaborated with DALL-E, seeking to unearth a distinctive style that would encapsulate my abstract artistic approach and resonate with the brand’s identity.

In conjunction with the DDB team, we formulated several word prompts meticulously aligned with the brand’s ethos. Moreover, I curated a selection of esteemed artists’ names, whose styles I held in high regard and believed would be conducive to this approach. These prompts were then input into the DALL-E program to initiate the generation of visuals. The program, in turn, studied these prompts and scoured a vast database network to produce a series of artworks, typically comprising four distinct visuals with each iteration. Consequently, I diligently honed and refined the prompts with each fresh set of generated visuals.

Every set of visuals created by DALL-E brings me closer to realizing the artistic vision I hold in mind, fostering an intricate visual dialogue between the AI and myself. Moreover, this process enhances my art direction and facilitates my departure from the familiar creative confines, encompassing novel composition styles and color combinations.

Founded on abstract art anchored in the realm of real-world experiences, I adeptly applied the formal qualities of abstraction to explore its profound refractions. My artistic expression encompassed drawing and painting on both traditional and digital platforms, introducing an additional layer of variability to the creative process. Subsequently, I prepared to rework the amalgamated visuals, skillfully composing them into a high-resolution file suitable for reproduction as a car wrap print. Such revisions became necessary as the initial files downloaded from DALL-E lacked the resolution for the final artwork file. Moreover, it was imperative for the art piece to bear a substantial imprint of my stylistic sensibilities to yield a compelling outcome.

Periodically revisiting DALL-E proved invaluable in sustaining my creative stimulation, fostering an environment conducive to sharing and collaborative brainstorming with the team during the work-in-progress phase. This ongoing engagement allows us to meticulously craft the art piece, seamlessly infusing it with dynamism and energy while retaining my unique artistic flair.

In consonance with my approach to traditional paintings, I adopted a stratified technique, meticulously layering each element to infuse the artwork with depth and dynamic appeal. Engaging in profound reflection and contemplation throughout the process, I progressively painted over the layers and shifted my perspective, thus immersing myself in the artwork’s essence. Embracing the distinctive lines and contours of the Audi e-Tron GT, I ventured into the realm of 3D considerations, ensuring that the energy conveyed resonates harmoniously in both the 2D and 3D aspects of the piece.