These set of illustrations was quite challenging. The idea was to showcase prominent building landmarks from various states in Malaysia to launch the Uniqlo chain of stores there. The challenge was to build these landmarks only with limited Uniqlo fonts with names of the states in Malaysia in the corporate Uniqlo colour ‘red’. Seems easy, but I can only play with the sizes of the words. No skewing, distorting and cropping of the words allowed. Almost went cross-eyed after the project. Crazy creatives at Dentsu Singapore.
The design was printed and pasted on huge trucks and vans to launch the brand in Malaysia.