Glad to be on board this project with creative agency, R/GA Singapore for the Netflix Original Series, Chilling Adventures of Sabrina. The campaign was specifically designed to launch the new Netflix TV series in Malaysia. I had the opportunity to preview the new TV series before it was launched to the public to pick out key characters to include in the creation of the artwork for the interactive display panels. The idea was to create a visual that invokes shock and scare – the aim is for the audience to experience horror and fear in a very visceral expression. Abstract references were deliberately taken from scenes to iconic objects/symbols in the film to communicate Sabrina across to the audience. The completed artwork was then hidden in interactive display panels that were installed with proximity sensors that spin the prop cake to reveal the shocking artwork. The massive interactive display panels were displayed across Pavilion KL, Suria KLCC, Berjaya Times Square and Sunway Pyramid in Kuala Lumpur. Photos and videos courtesy of R/GA Singapore.